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Falcon’s Creative Group

Our Expertise

Falcon’s Creative Group is one of the world’s leading themed entertainment and master planning firms, having planned over $100 billion in award-winning experiences. This is where creative vision, compelling design, immersive media, and cutting-edge technology intersect to bring imagination to life.

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Falcon’s Creative Group masterfully transforms spaces through innovative themed entertainment and experiential design services that include creative concept development, master planning, attraction design, project management, and art direction.

Our design philosophy holds exploration, curiosity, and innovation in high esteem. Our projects celebrate the human spirit while embracing a tangible sense of place, personality, and character. When guests venture inside our creations, they become part of the story, and they can’t help but be intrigued, thrilled, and even a little inspired; not just by what they discover there, but by what they take away.

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Falcon’s Creative Group opens portals into seemingly unimaginable worlds by embracing innovative technologies and immersive storytelling techniques. The results are undeniable – compelling, engaging, and award-winning content that can be seen in both physical and digital locations – everything from theme parks, museums, aquariums, zoos, and resorts to games, streaming services, and online platforms.

We create media, interactives, and software using the latest advances in live action filmmaking, virtual production, 3D animation, computer-generated imagery (CGI), visual effects (VFX), emerging technologies, virtual reality (VR), augmented reality (AR), mixed reality (MR), projection mapping, architectural visualization, music composition, sound production, and programming.

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Check Out Our Podcast!

On each episode of Experience Imagination™, a panel of professionals examines a topic related to the themed entertainment industry. The wide assortment of perspectives educates, informs, and entertains listeners.

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Experience Imagination Podcast Cover

The views expressed by our guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

Featured Projects


Falcon's Creative Group logo

Falcon's Creative Group

Imaginative master planning, experiential design, immersive media content, and interactive experience creation.

Falcon's Beyond Destinations logo

Falcon’s Beyond Destinations

Unprecedented international resort hotels, theme parks, attractions, retail, dining, and location-based entertainment venues.

Falcon's Beyond Brands logo

Falcon’s Beyond Brands

Innovative global brand expansion and licensing through content, products, and experiences across multiple platforms.